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Author(s): Public Relations Society of America
Publication: Tactics
Tactics is an award-winning monthly newspaper that is written by professionals working in the field. It publishes news, trends, and how-to information about the practice of public relations. It is designed to help public relations professionals improve their job skills and stay competitive. It is published by the Public Relations Society of America and can be ordered via their web site - www.prsa.org.
Publications
On Deadline: Managing Media Relations, Third Edition
Author(s): Carole M. Howard, Wilma K. Mathews
Publisher: Waveland Press: 2000
The foremost book on media relations in the corporate and nonprofit sectors. All aspects of media relations are included, beginning with basic definitions of news and how it gets to the public and building to more sophisticated evaluation and couseling sections. Ethics, media events, and crisis communications all have separate chapters. It also includes chapters on how changes in the media world are changing opinions and behaviors, and new information on how the Internet has affected the practice of Public Relations.
Keeping the Wolves at Bay: A Medical Training Manual
Author(s): Jonathan Bernstein
Publisher:
This manual is a must have for any person in charge of safeguarding the image of a company!
The 50-page manual is an easy read and will come in handy when crisis strikes and the reporters begin to call. The manual tells you EXACTLY what to do and what not to do.
"Keeping the Wolves at Bay" covers both crisis and non-crisis media relations.
Value Added Public Relations: The Secret Weapon of Integrated Marketing
Author(s): Thomas L. Harris, Philip Koller
Publisher: McGraw-Hill 1999
This book explains how and why public relations plays a critical role in integrated marketing. It includes analysis of product and corporate brand building and dozens of case histories. It shows how some of the nations most successful marketers have used public relations techniques to enhance all of their marketing messages. It features a comprehensive guide to writing an integrated marketing plan including writing a situation analysis, setting objectives, developing a strategy, devising tactics, and then measuring results.
Publicity and Media Relations Checklists
Author(s): David Yale
Publisher: McGraw-Hill 1996
This book is a rich source of ideas, shortcuts, and tips that help make publicity tasks less complicated and less time consuming. More than 50 checklists and model documents cover every publicity or media function likely to arise.
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